Web Design Tips
A well-designed website is one of the key elements to the success of any business. It can directly affect the conversion rates by effectively guiding visitors towards you, but what are the factors that do such wonders? The following points should give you a good idea of how to improve your website design or blog to attract more people:
1. More is less
When designing a website, one of the most important things to keep in mind is the simplicity of the design. You have to keep your website simple, elegant and to the point, as it will be easier to navigate through. Remove all the “extra” things that you thought could attract attention – if anything, that clutter will only cause the viewer to move away from your website.
2. Choosing the right colors
When designing a website it is important to choose the colors that represent the company’s image and at the same time, are also helpful in effectively conveying your message. It is often easy to assume that more colors will make your website attractive but in reality they are doing nothing but the opposite. When in doubt, stick to fewer colors and use one, effective color scheme for the whole website.
3. Persuasive landing page
The landing page of your website is the single most crucial part of the whole website. As soon as people arrive at your website, they want what they came for. Therefore, it is necessary to make your point as quickly as possible. The landing page must tell them everything they need to know in a way that keeps them interested and doesn’t drive them away.
4. Attractive call to action button
Making your call to action button stand out is a vital part of a good website design. An attractive, easily noticeable call-to-action button automatically increases the chances of people signing up for, or buying your product. Don’t make people search for this button; it will just drive them away. A good idea is to place this button directly after the introductory copy of text.
5. Removing confusions
Your viewers come to your website to find relevant information and if they find too many irrelevant things, they are likely to get confused and leave. Don’t make them search the whole website to find what they need. Remove unwanted material that might serve to distract your visitors and keep all the important information at the top of the page. The more you delay giving them their information the more chances there to lose them.
Conclusion
All in all, effective Web Design tips all about directing your visitors’ attention towards the things that matter. Keep the website simple and remove all the extra things that can distract them. Give them the information they want and guide them to take interest in you through your design.
Sources:
- 7 Ways to Increase Website Conversion Rate (Inc.com)
- Design Tips to increase Conversion Rate (Entrepreneur)
- Conversion Rate Optimization Steps (BigCommerce.com)
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