“The success of outsourcing firms measured by the level of customer satisfaction. The success of the company product measured by the level of user satisfaction. “
We will talk about three main points;
- The three biggest differences between working in outsourcing and product companies
- How to succeed in company product
- The biggest mistake that a product manager ever made and lessons
Outsourcing firms were hired to do the software for other companies. They do not own, promote or sell the products they make. They are paid based on the hours worked or projects.
Company product build, promote and sell the products they build. They get paid only when users love and want to buy the product.
The most important goal of the company is doing outsourcing customer (the company that employs them outsourcing) satisfied . To keep customers happy, they must deliver the right software engineering standards, in time, in budget allows. It is a measure to outsourcing firms are paid and have more customers.
But the company’s main goals is to make the user product (the direct use of the product) satisfied . To keep users satisfied, the software must have a simple interface, easy to use, fully functional necessity, and not cause users to lose a lot of time to learn to use. Doing good and they more and more users and more profitable.
Work at other companies how product companies outsourcing?
There are three major differences between the product and outsourcing company.
Focus on end-users.
Clients of the company’s end-user product. All decisions were focused on making users happy. They measure customer satisfaction by looking at the extent of his love for the product.
In outsourcing firms, you may have ideas to improve the user experience in the end, but you have to focus more on making customers happy. And that does not always work like user satisfaction.
Participate in product manufacturing process from A to Z.
In the company product, you will work with one or a few products in every part of their life cycle. You’ll launch them, get feedback, and improve them through the years. We tell you more clear idea about the product lifecycle.
In outsourcing firms, you’ll move from this product to other products. You will probably only work on a very small problem in the given time. Rarely do you get to work with a product throughout its cycle.
The feeling of “ownership” of a product.
Spend the entire time for a product and responsible for the value it offers to help you get the feeling of “ownership.” There is no gap between creators and users. The result is that you will push yourself to make the decision that you feel is right for the consumer.
It is difficult to find the sense of “ownership” in the company outsourcing. Even if you share ideas with client product, you also difficult or less motivated to struggle when the customer does not agree. Ultimately, your goal is to please the customer, not to argue with them.
Why should a developer choose to work in the company product or outsourcing?
If you love bringing value products into the hands of users and play an active role in the development of the product over time, the company product, such as Atlassian (is an Australian enterprise software company that develops products geared towards software developers and project managers), is probably the place for you.
If you want to work in multiple projects, many different products over time, the company outsourcing should be your home.
Developer should develop skills to succeed in company product?
First, you need to love the building and using the product . Those who do best love creativity in the process of defining user needs and design products to meet those needs.
Secondly you must be consulted . Product developers are no customers to provide technical requirements or tell you what to do. Product developers need to rely entirely on myself to express an opinion how to develop better products.
Finally have the courage to speak your opinion . Product developer should be passionate about fighting for what they believe is best for the user.
1) Talk to the user . Meet the people around you – colleagues, friends, family, customers – who use your product and ask them that they like / do not like the point.
2) Take Ownership . Create a sense of ‘ownership’. Imagine you are a company owner, you will do anything other than what you are doing every day? If you think of anything, you should act immediately.
3) Use Own products . Use your own products. If you are confused in the use of their own products, or can not find a certain function, then users really will increasingly feel more confused.