Everybody knows eCommerce has revolutionized the businesses and the rapid growth of online consumers are beyond our imagination. In today’s world, every shopkeeper need an online store to get the attention of their customers more quickly.
If you are known to the eCommerce platforms for building online stores, you must be familiar with “PrestaShop”.
I have been using many open source eCommerce platforms to develop client’s web stores. I have developed the online stores with Magento, WooCommerce, Open Cart, Zen Cart and Prestashop. And trust me, I have found Prestashop the best platform for any type of eCommerce store.
From small to large scale businesses can use this platform without any technical issues as It is strongest platform I ever saw for eCommerce which is developed with Symfony (a high performing PHP framework).
Prestashop was launched in 2007. It is a very strong and popular CMS with huge community, that’s why its adopted by more than 250,000 websites across the globe, and has a largest community (1 million community members!).
If you are considering to start an eCommerce shop in 2019 or experiencing with financial difficulties for promotion of your products, PrestaShop is one of the Best eCommerce Platform to start your journey with. It’s open source, so completely free.
Why Prestashop is the Best eCommerce Platform?
Prestashop is a freemium open source e-commerce platform. So, here are some facts why a startup should choose PrestaShop as your online store development.
1- For Everyone
The most attractive part of choosing PrestaShop by developers and founders is that it is for everyone, easy to use and very easy installation process. Anyone without having technical knowledge can setup several modules for additional features into the store.
2- High Performance
As per analysis the PrestaShop stores performance given average results. The average speed for every page is 772 milliseconds, with the cart being the fastest page at 483 milliseconds. These results can be possibly improved by enabling the three C’s: Combine, Compress and Cache, as well as choosing a host fitted for PrestaShop, using a CDN or other reverse proxy solutions.
I have experienced one of my client’s website which is developed in Prestashop on Google PageSpeed Insights. And you may not believe I got 98% score. This is great for an eCommerce multilingual website.
3- SEO Friendly
Nowadays every website should be SEO friendly that means your website should follow all search engine parameters, and the URL structure should be user friendly. Using PrestaShop CMS you can enable SEO friendly links but it will keep the ID number inside the URL. For example: http://webstore.pk/hello-world12/ if you want to remove numbers you may need an additional module which are mostly paid and available on Prestashop marketplace.
4) Security and Privacy
Nowadays It’s most challenging issues for all e-commerce stores, but on Prestshop core development, many security breaches are fixed and it’s latest version 1.7 and up to it are really secured and include EU GDPR module. There are plenty of modules on PrestaShop marketplace, which provides security. Install them and improve CTR. .
5) Easy Localization
If you want to promote your products globally, you can choose PrestaShop as it have strong localization system. You can easily translate modules, theme and back-end by using the available tools. So by localization you can sell your products online with multi language options for users around the globe.
I hope you enjoyed the read, and don’t forget to write your thoughts and experience about Prestashop.
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